Imagine that you are going shopping to Sephora or to any other beauty shop. What lands in your basket? You know too well that among things from your shop list you buy products that you may have heard of somewhere or that you see first time in life, but they are half price. Today only! We are all a compulsive shoppers sometimes. It worth keeping a close eye on our shopping hauls as unwittingly we turn a fortune into odds and ends. How to stop this habit and become a conscious consumer?
Rule no.1 Never go shopping without the List. Jot down things you really need planning the week ahead. Once you get into the shop, go straight for items form your list, and don’t be distracted by yet another 3for2 promotion. This clever marketing trick makes you buy things you do ‘not need’, although you think you ‘may need’. If it is not on your list, go past it and do not look back. You really do not need a fourth conditioner even if it half price. You probably won’t use them before the expiry date or in a meantime you will fall in love with the new L’Oreal, or Lancôme conditioner.
Rule no.2 Before you buy anything on sale make sure it is really a bargain. Many shops try to take us in and they make us believe that the price has dropped whereas it is still the same. You do not have to go home and do a two-day research on your laptop. There are many simple smartphone applications, once you scan the barcode of an item will tell you the truth.
Rule no. 3 Be wise and check the label before purchasing the product. There are many high-end, expensive products that have identical ingredients as the cheaper, less popular ones. Who would like to pay a lot if you can pay less?
Rule no.4 Get a sample of the product before spending money on something that you will not use. How many times, encouraged by our friends or TV adds you rush to the shop and pick an expensive foundation or canceller? Something good on your sister-in-law is not necessarily look the same on you. Most of top shelf beauty companies such as Laura Merciel or Nars do provide potential customers with small samples of the product to avoid disappointment.
